Cantu Coconut Curl Cream Moisturizes and strengthens strands with pure Shea Butter to define curls without weighing them down. AWARD WINNING FORMULA: Ranked as the best product for natural curly hair in 2013. Provides lightweight hydration: defines, adds manageability, and reveals smooth, elongated curls. How to use: - Apply to wet hair one section at a time, starting from the roots to the ends. Don't rinse it off.