the product Closeup Diamond Whitening Toothpaste Powerful 75ml Size/Shape 75 ml Advantages Closeup Diamond Attraction Whitening Toothpaste. Charming white smile. The latest technology in cosmetic dentistry. Properties Resists infections of the mouth, gums and teeth. It gets rid of harmful bacteria that may cause tooth decay. Reduces bleeding and inflammation of the gums. Promotes healing of gum and mouth cells.